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Production companies urged to follow Barefoot Rascals and go global at Creative Skillset Cymru bootcamp

A Pembrokeshire and Cardiff based company who sell their TV shows across the world are urging Welsh production companies to sign up to attend the sequel to the event which kick-started their success in foreign markets.


Television and film production firm Barefoot Rascals makes programmes for S4C, BBC and ITV, along with a series of international co-productions.

A Creative Skillset Cymru International Markets bootcamp in Portmeirion in 2012 led the company to develop a relationship with international distributors and the sale of programmes such as Danger Dogs, Dream Island, Anna’s Wildlife with Anna Ryder Richardson, BBC One’s Miss Merthyr Tydfil and boxing documentary Ffeit Gyntaf Amy to markets overseas.

Now, the three-strong organisation is advising others in the industry to attend International Markets 2014 (Thursday 20 – Friday 21 November 2014) to get the knowledge and connections they need to take their programmes into the international marketplace.

Gordon Main, producer, Barefoot Rascals said: "We're hoping the second International Market bootcamp is as much of a game changer for us as the first one. International co-production is an ongoing process and the previous course opened our eyes to a world we didn't know existed. As a direct result of that we attended markets like MIPDOC in Cannes and managed to place our entire back catalogue with three international distributors, one based in Australia, one based in London and Los Angeles and one in Germany.

"The advances that we were given against our back catalogue- work that was already done- amounted to a sizeable chunk of our turnover last year and sales are doing well. It comes to nearly £100,000 in total for our entire back catalogue, sales and advances. Without international sales, it’s hard to see how we could have survived as a company. Just recently we've been able to sign a co-production deal with a very established company in Australia which makes programmes, particularly for the North American and Australian market and that's really exciting news. 

"We're developing relationships which before the first course in 2012 were completely off our radar.  Barefoot Rascal films, which were originally made for an audience here in Wales, have now been seen on every continent.  If November’s course is half as good as 2012’s then any Welsh production company looking to work internationally should go.”

Taking the format of a two-day residential bootcamp in Portmeirion, International Markets 2014 will provide an opportunity for Welsh production companies to learn directly from experts in the international media industry. 

Sessions will be delivered by media experts from around the world including Graham Spencer, who has held senior roles at Warner Brothers, Sony Pictures and BBC Worldwide, as chair.  Confirmed guest speakers include Graham Smith and Mark Robson of Grand Scheme Media, Jan Salling of Nordic World, Nice Group’s Henrik Biskjaer, Jonathan Coad of Lewis Silkin, with many more yet to be confirmed.

Delegates gain access to an industry mentor, who will help them to shape and sell projects into international markets. They will also be able to attend a refresher course early in 2015, and receive on-the-ground support at world-leading Cannes conference MIPTV 2015.

Rhidian Dafydd, project manager at Creative Skillset Cymru said: “The most important factor in the continued growth of the Creative Industries in Wales is the development of our creative talent.  The International Markets programme will provide ongoing expert advice and training, which will give Welsh production companies a deeper understanding of global markets and increase our Creative Industries’ place on the global industry platform.”

International Markets 2014 forms part of Creative Skillset Cymru’s £4.38m Skills for the Digital Economy Programme. The Programme is backed with £2.7m from the European Social Fund through the Welsh Government, with the rest of the funds provided by Creative Skillset Cymru, Welsh broadcaster S4C, and the trade association for independent producers in film and television in Wales, Teledwyr Annibynnol Cymru (TAC).

Fees include attendance at the bootcamp (including two nights’ accommodation at Portmeirion), the refresher course, ongoing mentoring and support at MIPTV 2015. The standard rate is £750 ex VAT. Bookings made before 31st July 2014 will be at the Early Bird rate of £600 ex VAT.

Places are extremely limited and only available to those living or working in the convergence areas of Wales. Contact Ezra Rushen at K7 Media on This email address is being protected from spambots. You need JavaScript enabled to view it. or 07590 928 078 to book.