Board Members

Professor Ruth McElroy


Ruth McElroy joins Ffilm Cymru as Chair bringing with her considerable expertise and experience as Faculty Head of Research and Professor of Creative Industries at the University of South Wales, and as co-director of the Centre for the Study of Media and Culture in Small Nations, and member of the Media Policy group of the Institute of Welsh Affairs. McElroy is also Co-director of the Clwstwr Creadigol, one of nine UK R&D partnerships funded through the AHRC Creative Economy, and leads on the Screen Innovation element of this exciting new partnership in Cardiff.

Ruth began her academic career undertaking a PhD and teaching as a graduate assistant at Lancaster University in the Institute for Women’s Studies. Since then she has held academic posts at five UK universities and acted as an external examiner at several others. She has been centrally involved in leading both RAE 2008 and REF 2014 submissions, and has had the privilege of leading several undergraduate and postgraduate degrees. Ruth has examined doctoral candidates in both English and Welsh, and has supervised research degree students to completion who have gone on to develop their own academic careers.




John Giwa-Amu

Board Member

John has just co-produced The Silent Storm, starring Damian Lewis (Homeland) and Andrea Riseborough (Resistance, Oblivion) with Neon Films, Barbara Broccoli's Eon Films, New Sparta, The British Film Company and Ffilm Cymru Wales. The Silent Storm was selected to have it world premiere at the BFI London Film Festival. Sci-Fi thriller The Machine, starring Toby Stephens (Die Another Day, Black Sails), Caity Lotz (The Pact, Arrow) and Denis Lawson (Star Wars) was released in cinemas in March 2014 and hit number two in the UK iTunes charts. John’s company Red and Black Films continues to develop and finance a high-concept slate mainly weighted towards elevated genre. John sits on the Pact Film Policy Group, works with BBC Wales to mentor new directors and producers, and guest lectures at The National Film and Television School and The University of Wales.






Suzie Norton

Board Member

Suzie has 20 years experience within the UK's creative and cultural sectors, working in senior positions across a variety of fields. She is an experienced leader with specific expertise in formulating strategy, organisational and board development, partnership and stakeholder management and advocacy.

Suzie started her career in Westminster working as political producer and reporter for GMTV, where as a Member of The Lobby in the Parliamentary Press Gallery she developed a deep inside understanding of the workings of government and established contacts that remain to this day. Then moving to the BBC where as a Senior Broadcast Journalist she produced documentaries for the award winning current affairs programme Inside Out.

Then, as the inaugural Director of Film Birmingham she was responsible for establishing the city's first film office and setting up its first digital festival 'Hello Digital'. In this role Suzie was also part of the Senior Management Team for Birmingham City Council's Cultural Division responsible for overseeing the Arts Strategy for Birmingham and a £10.5m budget.

Following which Suzie was appointed CEO of regional screen agency Screen WM, responsible for the strategic development of the film, TV and games industries in the West Midlands. Her role involved working nationally and internationally advocating for the UK creative industries and working with multiple partners and stakeholders. She oversaw large scale government and European funding bids raising £20m for investment in the region. Delivery programmes included a £10m digital innovation project with Channel 4, a multi-agency creative business development programme and a £5m feature film equity investment fund. She also led significant organisational change including a full company restructure and a governance review of the Screen WM board.

Until recently Suzie worked as an independent consultant and has produced two feature films.  She established Zanna Creative in July 2017, with clients including HOME Manchester, Channel 4 Random Acts, British Council, SharpFutures, BFI Film Academy, West Midlands Combined Authority, The Electric Cinema and London Arts in Health Forum.


Bronwen Lloyd

Board Member

Recently retired and a long-time film fan, Bron brings with her significant experience as the previous Head of Regeneration of social housing supplier Charter Housing (now Pobl). For 30 years Bron has been working with people and communities to make positive change through innovative projects that promote equality and citizenship, and increase economic activity and social networks. She is passionate about tackling inequality (leading on Equality, Diversity and Inclusion for Pobl Group achieving the National Centre for Diversity Quality Mark) and particularly its impact on women (leading on the Gwent Social Landlords award winning ‘Free from Fear’ initiative to improve their response to domestic abuse).

Bron got into housing by chance as a Board member of her local housing association (she’s actually a designer by training). She has worked in most aspects of housing including homelessness, housing management, regeneration, policy, and strategy in both local authority and housing associations. She has served on the Boards of several Housing Associations, social enterprises and cooperatives some of which she was involved in establishing including Moneyline Cymru CDFI, Newport Credit Union and Loftus Village Association Newport’s first housing cooperative. She is a Board and founder member of SHARE a community led social enterprise and community resource centre.


Neil Watson

Board Member

Having begun his career with the Association of Independent Producers in 1985, Neil has worked as an independent consultant to the film industry in UK and Europe since 1991. He is a partner with Lord Puttnam in Atticus Education, an online education business, and he advises Lord Puttnam on a wide range of public policy issues. Neil Watson is a Strategy Adviser to the British Film Institute, advising on industrial and cultural issues including intellectual property and film and broadcasting. He has worked for wide range of other clients in the private and public sec-tors including major Hollywood studios, the Media Business School and Ateliers du Cinéma Européen.






Anwen Griffiths

Board Member

Anwen Griffiths is a Partner at Lee & Thompson, having headed up BFI’s legal and business affairs following her time at Sheridans. For over 10 years Anwen worked in development and production for independent film and television companies including Potboiler Productions, Ecosse and Cowboy Films, before qualifying as a banking lawyer to act for studios, private equity houses and other funding institutions.

She specialises in the production, financing and distribution of feature films and television programmes, using both her direct production knowledge, banking and media finance background to provide a multi-disciplined service to filmmakers and investors.






Lia Kelly

Board Member

Lia Kelly studied Cultural Studies & Film Studies at Bath, where she ran micro film festivals and screenings, as well as developed her film theory skills to match her passion for movies. After graduating, Lia worked in digital agencies, producing marketing campaigns, viral and creative digital media for 7 years.

As Social Media Manager for Confused.com, Lia engages large audiences with creative campaigns, ideates and commissions digital shorts, social videos and experimental commercial media. In her role, Lia is also responsible for liaising with broadcast television partners and undertaking audience research. Lia grew up in South Korea and Germany, where her love of film from both countries helped give her an international cultural outlook that she applies to everything she works on. Lia fell in love with Wales and relocated here in 2012.






Christina Macaulay

Board Member

Christina Macaulay has been Commissioning Editor for English language programmes at BBC Wales since 2012, and prior to that was for many years an Executive Producer working on Factual output for BBC Wales. She commissions a range of programmes across arts, history, cookery, wildlife, documentary, sport, countryside, and observational documentary. Her most recent commissions include Richard and Jaco Take on the World; The Prince and the Bomber; Critical; The Crash Detectives; Weatherman Walking; Gareth Thomas v Homophobia - The Legacy; Sam and Shauna’s Big Cook-Out; Eric Jones: The Last Climb; Young Welsh and Pretty Religious; Iolo Saving the Land of the Wild; Our Lives;  Cardiff Singer of the World; Iolo’s Streetlife and the feature docs Dark Son: The Hunt for a Serial Killer and My Grandfather the Spy? Her output is shown on all the network BBC channels as well as BBC Wales.

She has always been a champion of new talent and was responsible for the Its My Shout scheme on behalf of BBC Wales up to 2019.

Christina began her career working on politics programmes for Scottish Television and then current affairs at BBC Scotland. She then moved into arts television and it was the chance to set up a new TV arts show for Wales (The Slate) back in 1993 that led her to move to Cardiff. She has also worked for Channel 4 as Deputy Commissioning Editor for Nations and Regions.

In her spare time she sings in a choir (Welsh Camerata) and enjoys playing tennis and travelling to as many Scottish islands as possible. She has two children who are both fluent Welsh speakers and is a Welsh learner herself.